It was just the other day that my dear friend enlightened me that profit margins in apparel industry ranges from 6 – 13% as per industry analysts. It sure raised an eyebrow for me but was not totally shaken by this fact.
Being in Image consulting for 4 years now, have come across many clients who are at influential positions but still go through the struggle of not knowing what to wear for different occasion. They like everyone, go on shopping spree and purchase everything possible without being aware that the same garment can be worn multiple times with various looks.
Usually, Women, (i am referring specifically to women here) purchase one whole outfit and once worn in a week do not like to repeat it again that week or the subsequent week. So, they purchase different outfits and help the apparel industry to prosper. 🙂
It is not that I am against the apparel industry. In fact, I want to promote ‘Less is More’ and would encourage People to buy good & branded clothes which can be worn for longer duration and at the same time can be styled in various ways. Clothes can be clustered in various groups and be worn according to need of the day.
‘Clustering’ helps in avoiding last minute rush and everyday hassle of ‘don’t have anything to wear’. We can start the day with positive and relaxed way. It just needs a little bit of planning and foresight which anyone can master over a period of time.
I will be covering more on clustering in my next article.
If you need to know more on clustering or need help with your wardrobe, please write to [email protected] and we will get back to you with your queries. We also conduct sessions which shows different styles and looks.